Enterprise culture

◆ For employees-enhance value and achieve self-achievement
◆ For customers-integrity-based, win-win cooperation
◆ To shareholders-highly responsible, long-term returns

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Company Mission

Create value for customers and provide better experience for fishing friends

Company philosophy

Listen to and meet the needs of users, guide and exceed the needs of users, win the respect of users, enhance the brand image, make employees have a high sense of corporate honor, win the respect of employees, promote the healthy development of the fishing gear industry and grow together with partners, win the respect of the industry, pay attention to corporate responsibility, serve attentively, care for the society, green development, and win the respect of the society

company spirit

Strive forward, innovate and go far

Company Objectives

Specialization, branding, internationalization